A tradeshow booth with 3,500 visitors looks like a sea of people, shoulder-to-shoulder and shouting excitedly about their businesses, their partnerships, and their needs. It looks like contenders lining up into the walkways for their chance to compete in a time card challenge and see their names on the leaderboard. It looks like 35 demo stations kept so busy that a dozen booth workers are answering questions with iPad presentations while attendees wait their turn to sit at a station.
And at this year’s ConExpo, it looked like an oasis of normality when the world was beginning to fold into anxiety, uncertainty, and crisis.
No one was sure what to expect in March of this year. Our company had seen jam-packed booths from years before, but as COVID-19 loomed and many companies began announcing their cancellations, expecting that level of engagement seemed overly optimistic.
In general, the show was under-attended. Most booths stood empty the majority of the day, and the Las Vegas convention center had an eerie echo in the mornings and late afternoons among booths set up but unmanned.
But HCSS hosted two booths bustling with contractors in need of software solutions, customers who came to take a picture with their name among the thousands on our customer wall and hang out with their favorite HCSS employees, and some curious attendees who just stopped by to see why everyone seemed to be gathering under the green banners.
Another exhibitor visited our booth just to say, “It looks like everyone came here to see HCSS and Caterpillar! This is the most popular booth at ConExpo.”
Though the show was canceled one day early, HCSS saw record engagement, with more booth visitors and interest in our products than at any ConExpo previously.
If you’re interested in some of the new software we debuted at ConExpo,
like HCSS Aerial, click here or give us a call at 833-506-0492.